I'm Sharokina Pazand — Chicago-based entrepreneur, founder of Citygirl Events, and business strategist helping ambitious founders go from idea to income with clarity and confidence.
"The business of your dreams is built one intentional decision at a time."
— Sharokina PazandI built Citygirl Events into a nationally recognized luxury event brand — featured in the New York Times, People, Elle Decor, and Lifetime TV — from nothing but a vision and relentless work ethic. That journey taught me everything about what it actually takes to build a business that scales.
Now I help entrepreneurs do the same. Whether you're just getting started or ready to break through your next ceiling, I bring the strategy, the tools, and the real talk to get you there.
Private and group coaching for entrepreneurs who are done winging it. We build strategy, systems, and revenue models that actually work — for your life and your goals.
From revenue roadmaps to brand positioning to digital product launches — I help you build multiple income streams and scale toward seven figures with intention.
Courses, planners, toolkits, and a podcast built to give every entrepreneur — regardless of budget — the roadmap and resources they need to grow.
For venues ready to open or scale — I help you develop your go-to-market strategy, define your brand positioning, build your sales process, and attract the right clients from day one.
Your complete system for starting, planning, and growing a business — one quarter at a time.
This isn't just a planner — it's a complete entrepreneurship system. Designed for founders who are serious about building, it combines business strategy frameworks with quarterly, monthly, and weekly planning pages so you can go from vision to execution every single day.
I've built my businesses from zero, made the mistakes, and found what actually works. Now I bring all of that — strategy, honesty, and a real roadmap — directly to you.
Single Session · 90 Minutes
90-Day Intensive · Monthly
Group Program · Cohort-Based
From international conference stages to intimate entrepreneur gatherings — equal parts strategy, story, and energy. Audiences leave not just inspired, but ready to act.
The real roadmap from idea to income — what they don't teach you in business school.
Building multiple income streams and scaling with intention — from side hustle to seven figures.
A motivational keynote on purpose-driven entrepreneurship and building a business that aligns with your life.
Practical strategies for setting boundaries, managing expectations, and protecting your business.
Breaking through family, industry, and societal pressure to build the business you actually want.
For event professionals and venue owners — how to position, launch, and scale your event business.
Available for keynotes, breakout sessions, panels, podcasts, and corporate workshops. Audiences include entrepreneurs, corporate teams, women in business, and event industry professionals.
Inquire About Speaking"Part strategist, part collaborator, part BFF — she is the perfect mix of support, acumen, and motivation."
All 5-star reviews from Google — from founders at every stage.
"As a busy mom of two starting a design consulting business, I can't afford to waste time troubleshooting strategies that don't work. Sharokina really listened to my individual goals and custom tailored advice to help me achieve them. I love the confidence I have with a great coach by my side — and how that confidence translates to increased sales!"
"Her coaching approach is more than just business advice; it's like having a trusted friend guide you through the journey of building and growing your business. Shar's dedication to supporting both aspiring and current entrepreneurs is evident in every interaction. Highly recommended!"
"Sharokina is amazing! She is great at organizing and managing the biggest mess of a business — like mine. Her guidance was invaluable. I still lean on her to help me navigate what it means to be a small business owner. I can't recommend her enough!"
"Sharokina is an absolute expert in everything entrepreneurship. She provided excellent ideas and guidance, started at the very basics for me, and it was incredibly helpful. I highly recommend Shar if you're just starting out — though I know she has expertise for more advanced needs as well."
"I never thought I would have the confidence to truly launch a business I believed in — until Sharokina! Part strategist, part collaborator and part BFF/cheerleader, she is the perfect mix of support, acumen, trusted knowledge and motivation. She took my fairly scattered musings and helped me organize my thoughts into tasks and action items. If you haven't had that person who just KNOWS you can accomplish your dreams — now you do."
"Sharokina has helped me so much as an entrepreneur and coaches me through processes that I may be overwhelmed with. I'm forever grateful — because of her, my business has grown in just a few months!"
Chicago's luxury event planning & production company — featured in the New York Times, People, Elle Decor, and Lifetime TV.